Our Team

MARK HUBER
President

Mark is an entrepreneurial financial advisor. Starting in 2011 as a founding partner of Illinois based RXR Capital, rolling out 1031 DST Advisor in 2017 and the acquisition of TADA Wealth Advisors in 2019, he has built a comprehensive financial services company operating under Thornwood Financial.

Mark helps clients construct and understand customized investment and wealth preservation strategies. He is a big believer in educating clients in the investment strategies they are using and sets a high priority on transparency and accountability. His primary objective is to provide clients with the financial confidence that their portfolios are being actively managed to maximize gains and mitigate risk. One of Mark’s favorite sayings is “I manage your risk, not your money.”

Mark is a strategic thinker and master communicator.  He holds a degree in Interdepartmental Communications form Elmhurst College (IL), Series 7 (General Securities Representative), 63 (Uniform Securities Agent State Law) & 65 (Uniform Investment Advisor Law). 

He lives in St. Charles, IL with his wife Kathleen, two teenage stepdaughters and two beagles. Mark is a huge baseball fan, a cigar aficionado, loves classic cars and reads spy novels when not analyzing the stock market.

LAURA JOCIUS
Vice President/Advisor

Laura has been in the financial services industry since 2007. Since joining the firm, she has risen through the ranks from admin to office manager to client services director to fully licensed advisor holding both a Series 7 license (General Securities Representative) and Series 66 license (Uniform Combined State Law Exam). Laura views clients like family and has a passion for helping people. Her responsibilities are overseeing the day-to-day operation of the office, meeting client’s needs and providing client reviews.

Laura’s dedication to clients and her passion for helping people show through in everything she does.

Laura has been married to her husband, Chris, since 2002. They have two children, Michael and Preston. Laura is an avid baseball fan, loves antiquing, ice fishing and country music.

MATT NAVARRE
Lead Regional Advisor

I am an independent advisor helping educators, professionals and small business owners navigate the ever-changing financial landscape that that life brings all of us.  

Beginning my career at TIAA (Teachers Insurance and Annuity Association), I helped educators visualize their financial future and build strategies to help bring those visions to reality. I’m passionate about helping individuals get clarity on their current situation and create a clear and measurable plan to help them achieve their future goals.

I’m an excellent listener and, through my experience, know what questions to ask to uncover the financial foundation upon which to help build a strong future. Having a keen understanding of the financial challenges facing educators, corporate employees and small business owners gives me the insight to provide clarity for my clients. I moved to the independent channel in 2018 to expand and maximize the solutions I could offer my clients.

Although I spent my childhood in Charlotte, NC, my family has a long legacy in the Toledo area. So much so, that I consider myself a Toledo native. After a successful high school sports career, with two individual state championships, I continued on to play football at Tiffin and later Taylor university where I earned a degree in Business Administration.

In 2023, I joined Thornwood Financial as the Lead Regional Advisor heading up the launch of the Northwestern Ohio branch. Thornwood Financial has offices in Chicago, Wisconsin and now Ohio. 


HERB ALSTON
Real Estate Investment Advisor

In the world of real estate, Herb Alston is somewhat of an anomaly. His experience and passion for helping clients complete their real estate transactions are matched equally by his skills and interest in their financial planning. Herb believes that is a power combination that helps you feel confident as every part of your financial needs are under Herb’s careful watch.

As you will discover, Herb’s zest for life is infectious, and his enthusiasm helps make what many investors dread – the financial planning process – actually fun.

Herb is a consummate student of all things financial, naturally inquisitive, and action-oriented with his clients. Herb considers himself unlike other financial professionals and believes you will know if he’s the right one within the first five minutes you meet.

Herb holds a bachelor’s degree in Business Management & Human Resources from Golden Gate University in San Francisco and an MBA in Global Business from Saint Mary’s College of California of Moraga, CA completed 2018. Herb holds a Series 7 (General Securities Representative), Series 22 (Direct Participation Programs Representative), and Series 63 (Uniform Securities Agent State Law) licenses.

LIZ SCHNEIDER
Client Services

Liz takes the lead on client service for our firm. Her outgoing personality and friendly approach help to put clients at ease when they need help with an administrative issue or need certain documents. She has been in the financial industry since 2003 and as experience with all aspects of client service and financial office operations.

Liz is a lifelong resident of the Racine and Kenosha area where she raised her son Marty and her twin daughters Natalie and Anna. She loves baseball, having held positions with the Brewers from 2018 to 2020 and, currently with the Kenosha Kingfish.

DAVE ZUPEK
Founder

Dave’s passion for helping and educating others evolved from the classroom, teaching economics and history, to financial education and advice.

Dave was a prominent figure in the Racine area for over 20 years, hosing a call-in radio show, “Protect Your Assets,” and conducing countless seminars to help educate investors on their options.”

Dave holds his series 7 (General Securities Representative), Series 63 (Uniform Securities Agent), Series 65 (Uniform Investment Adviser), as well as insurance licenses in life, health, and long-term care. He is a graduate of the University of Wisconsin Madison (1978).

After selling the firm to Mark Huber in 2019, Dave role has diminished from day to day operations to managing a few select clients and an occasional consulting project. He splits his time between his lake home in Waupaca, WI and his main residence in The Villages, FL. He is now enjoying more time fly-fishing, deep-sea fishing, playing golf, and travelling.

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